After this guy’s friend skulled a beer on facebook and “neknominated” him to be the next in line to do the same, here’s how he responded…

Only yesterday I read an article in the Herald Sun about how this craze of “neknomination” must stop… The editorial writer was absolutely crushed with negative comments.

Conclusion – The only way to change a social phenomenon that has negative outcomes it is to start something positive that’s even more contagious.